Mcdonald Case Study Essay Example for Free

Mcdonald Case Study Essay Mission Statement McDonald’s mission statement is: McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. Strategy McDonald’s competitive strategy competes on several bases, including cost, respond, speed, and health issue. Their strongest priority is â€Å"making customers happy†. Product Maturity McDonald’s in is the mature stage of their product life cycle. All the competitors are known and established. This means that they go for more of a cost structure to have a cheap product while still maintaining the MacDonald’s quality. Because the franchise maintains the same product line they can focus on cutting costs. Product Development Process MacDonald’s uses product development teams to gather many minds as a resource for ideas. This allows for the cooks, marketers, service representatives, and others to sit together and think from many different angles to come up with a product. When coming up with a product together, they try to identify potential target markets to penetrate or needs that are not being fulfilled. This is all done in a food studio in Oak Brook, Illinois. They then test the product in a small test market for 6 weeks. And then if successful there they expand the test markets to 800 to 1,000 restaurants. Ethical Performance McDonald considers priorities for food safety, product quality and costs. The facts are together with ethical, environmental and economic responsibilities. Moreover, McDonald had been pushing effort on animal welfare. McDonalds Recognized on worlds most ethical Companies List on 2009. Quality System At McDonald’s, quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively training each employee so that a high standard is set for the food they create. They also purchase their products from high class companies such as their fries from McCain and their drinks from Minute Maid. Process Strategy McDonald’s uses a process focus strategy by developing a system that can be used in every McDonalds you go in to. For example, when entering McDonald’s for a Big Mac meal, one employee takes the order at the counter and gets the drink, another is at the fry machine always making sure fries are made fresh, and a third employee is making the burger. Technology Strategy Along with McDonalds new approach to revamp its physical exterior image much is changing inside the restaurant itself from a technology aspect. Recently McDonalds has introduced WI-FI into many of their outlets providing customers with free access to internet to surf the web or check emails while they enjoy a meal or just a coffee. What McDonalds hopes to achieve with this is to create a more welcoming atmosphere where the food is still fast but the stay is longer and more enjoyable. The internet is one such feature where people can keep in touch while outside of the office without a need for rushing back but also McDonalds has introduced new flat screen televisions which play the local news. These technologic features with cozy leather couches and a new sleek interior look is intended to keep up with the technology changes that go on outside of the restaurant. The building itself is changing as well. McDonalds has introduced a new ventilation system in the building that quickly whisks the kitchen smells such as the burgers and fries outside of the dining room. No longer does the kitchen smell linger into the dining room providing a cleaner and more appealing way to dine within the restaurant. The kitchen is being constantly upgraded for faster and better service and McDonalds is currently looking at installing new grills that will enable them to provide their number one success all day; the breakfast menu.

Steven Crane’s Maggie: A Girl of the Streets :: Maggie: A Girl Of The Streets

Steven Crane’s Maggie A Girl Of The Streets Many times in novels, authors use themes to support subjects written for the book as a whole. In Steven Crane’s Maggie A Girl Of The Streets , he uses the theme hypocrisy to better portray the family’s life style and the unfair frustration it gives Maggie because of it. Her brother Jimmy and mother Mary Johnson are prime examples of this theme. Throughout the novel, both characters say one thing and do the exact opposite to Maggie without a residue of guilt in their actions. Which further proves the point that actions are as strong as words, especially when it comes from the only people you trust and care for. Early in the novel, Jimmy grew up to fill the negative regions of his fathers footsteps. He would come home late in the night passed out drunk. He loved to make even strangers mad, just to take a shot at them. He knew he would never have a chance to get out of the Bowery with a future, so to earn as much respect as he could so he basically was a insensitive jerk to the world. But nevertheless the only one in his surroundings who actually showed love or any type of support to him was his younger sister Maggie. Jimmy also never had any good role models to look up to, so he took his defensive violent side out on anyone, even his mother when agitated. One of the bigger problems Jimmy later thrived on was to sweet talk some innocent girls over time to basically sleep with him. Of course they would end up penniless and pregnant with not enough food for themselves and Jimmy would be out the door never to be seen again. As time went by Maggie was thought wrongly to be in a similar situation with the man of her dreams, Pete. She was never in the place the girls with Jimmy were in, just out late one night with her date Pete. And since the respect of your community was all anyone had, when word of her situation came up things were assumed and her respect was taken from her. At first hearing of this, Jimmy did what most protective brothers do which is get angry at the guy who took part, but then something strange happened. In his words he said â€Å"I’ll kill deh jay! Dat’s what I’ll do! I’ll kill the jay!† (Crane 43). Steven Crane’s Maggie: A Girl of the Streets :: Maggie: A Girl Of The Streets Steven Crane’s Maggie A Girl Of The Streets Many times in novels, authors use themes to support subjects written for the book as a whole. In Steven Crane’s Maggie A Girl Of The Streets , he uses the theme hypocrisy to better portray the family’s life style and the unfair frustration it gives Maggie because of it. Her brother Jimmy and mother Mary Johnson are prime examples of this theme. Throughout the novel, both characters say one thing and do the exact opposite to Maggie without a residue of guilt in their actions. Which further proves the point that actions are as strong as words, especially when it comes from the only people you trust and care for. Early in the novel, Jimmy grew up to fill the negative regions of his fathers footsteps. He would come home late in the night passed out drunk. He loved to make even strangers mad, just to take a shot at them. He knew he would never have a chance to get out of the Bowery with a future, so to earn as much respect as he could so he basically was a insensitive jerk to the world. But nevertheless the only one in his surroundings who actually showed love or any type of support to him was his younger sister Maggie. Jimmy also never had any good role models to look up to, so he took his defensive violent side out on anyone, even his mother when agitated. One of the bigger problems Jimmy later thrived on was to sweet talk some innocent girls over time to basically sleep with him. Of course they would end up penniless and pregnant with not enough food for themselves and Jimmy would be out the door never to be seen again. As time went by Maggie was thought wrongly to be in a similar situation with the man of her dreams, Pete. She was never in the place the girls with Jimmy were in, just out late one night with her date Pete. And since the respect of your community was all anyone had, when word of her situation came up things were assumed and her respect was taken from her. At first hearing of this, Jimmy did what most protective brothers do which is get angry at the guy who took part, but then something strange happened. In his words he said â€Å"I’ll kill deh jay! Dat’s what I’ll do! I’ll kill the jay!† (Crane 43).

Describe the Factors to Take Into Account When Planning Healthy and Safe Indoor and Out Door Environments and Services

Support Children And Young People’s Health And Safety 1. 1 The Factors To Take Into Account When Planning Healthy And Safe Indoor And Outdoor Environments And Services There are a number of factors that must be taken into account when planning for health and safety. *The individual needs of the child – These must be considered along with the age and ability so when planning for the children make sure the resources used are age and stage appropriate and they carry the safety marks. There must be specialist equipment for children with specific needs Specific risks – For a child who has a hearing impairment you would need to provide visual aids for them or sign language so they are aware of the health and safety for example if the child was running indoors you could show them a visual aid of a picture where it’s made clear that you walk not run. Placing pictures of hands being washed near the toilets also teaches them to wash their hands when they have been t o the toilet. Make sure you are always within sight of the child whist also allowing them to enjoy their environment. Parent and carers – You need to take into account the needs of parents and carers so give them information on health and safety or if they can’t read, hold meetings. For those where English is not their first language give out information written in their home language. *Function and purpose of the environment – When planning an activity make sure it’s the right environment for the activity. If you were using bikes and scooters you would ensure they were used in the correctly and with plenty of space so in my setting we would not use them indoors as there is not enough space, they would only be used outside. When using the environment its important the children have the space that is required for the planned activity. When using outdoor environments make sure the plants and garden furniture do not pose a threat. Also make sure there is no dog or cat mess in the garden and that rubbish is removed on a daily basis. A varied environment supports children learning and development, it gives them confidence to explore and learn in safe and secure yet challenging indoor or outdoor space. Duty of care – The children’s health and welfare is always paramount when doing any planning and we have a legal obligation to ensure they are safe at all times. Risk assessments should be carried out for all activities and regular checks should be carried out around the setting daily. The toilet area should also be checked to make sure it is clean and has toilet paper and soap available for the children to wash their hands. Support Children And Young People’s Health And Safety 1. 1 The Fac tors To Take Into Account When Planning Healthy And Safe Indoor And Outdoor Environments And Services Outcomes for children and young people – It is important that the activities we provide have clear aims and objectives and that whilst the children and young people enjoy the activity they also feel safe and secure and that no unnecessary risks have been taken. *Lines of responsibility and accountability – Everyone working in a setting should be aware of the health and safety policies and that they have a responsibility for the safety of the children and staff. Risk assessment must be carried out and the risks assessed and introduce measures to manage the risks. Any equipment must be removed if it’s broken or has sharp edges. All staff must take reasonable care for the health and safety of themselves and others when undertaking their work, they should check all areas are safe, check equipment and ensure safe working procedures are followed. *Comfort of the children – Make sure you have enough space for the children to carry out activities safely. The temperature of the setting needs to be comfortable and sufficient lighting and air, there must always be fresh drinking water.

Couples Therapy Addressing Domestic Violence From...

Running head: COUPLE THERAPY USING CBT AND SFT 1 COUPLE THERPAY USING CBT AND SFT 3 Couple Therapy Using CBT And SFT Elizabeth Cabral Brandman University Couples therapy addressing domestic violence from cognitive behavioral perspective Introduction Cognitive behavioral therapy partner has focused on the detailed analysis of everyday conflicts that can lead to the breakdown of the relationship; it has been raised how problems arise, and how they are maintained. It has identified a feature which is associated with them generally, a predominance of negative interactions on positive. With the obvious aim of achieving an effective intervention, it has raised the ways to overcome them focusing on increasing the exchange of positive behaviors and improving communication and problem solving. Any psychological treatment that arises will have to take account of the biography of the individual. Data can provide us factors, guides or hypotheses to be tested, but cannot tell us which way will combine to each person. Also, it is different treatment of victims of violence, people who exercise violence, and mutually violent partners. Having less information on the impact of violence on men and women characteristics of the aggressor, it makes the design of specific treatments is complicated. The effectiveness of cognitive behavioral therapy based on these parameters partner is amply demonstrated empirically. However, the relapse rate is very high, and reports indicateShow MoreRelatedThe Reasons For Marrying Enter The Union With The Motivation2702 Words   |  11 Pagesperhaps the expectation of children. 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